Sarah Milstein
Editor in Chief
@SarahM
Sarah Milstein is CEO and co-founder, with Eric Ries, of Lean Startup Productions, a media company that teaches people how to build and scale high-growth startups. She is also co-author, with Tim O’Reilly, of The Twitter Book, and she writes regularly about race, gender and merit-based decision making. Her career has spanned the tech and media sectors, including hosting influential conferences like Web 2.0 Expo and Tools of Change for Publishing (TOC). During the first wave of the commercial Internet, she was a regular freelance contributor to the New York Times, among other outlets. Before that, she founded Just Food’s CSA in NYC program and helped children’s musician Laurie Berkner launch her record label. She blogs at DogsAndShoes.com, contributes to other sites, and splits her time between New York and San Francisco. She holds an MBA from UC Berkeley’s Haas School of Business and a BA from Rutgers University. Bonus fact: She was the 21st user of Twitter. Contact Sarah.
Eric Ries
Editor at Large
@EricRies
Eric Ries is an entrepreneur and author of the New York Times bestseller The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Business, published by Crown Business. He graduated in 2001 from Yale University with a B.S. in Computer Science. While an undergraduate, he co-founded Catalyst Recruiting. Ries continued his entrepreneurial career as a Senior Software Engineer at There.com, leading efforts in agile software development and user-generated content. He later co-founded and served as CTO of IMVU, his third startup. In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech. In 2008 he served as a venture advisor at Kleiner Perkins Caufield & Byers before moving on to advise startups independently. Today he serves on the board of directors for Code for America and on the advisory board of a number of technology startups and venture capital firms. In 2009, Ries was honored with a TechFellow award in the category of Engineering Leadership. In 2010, he was named entrepreneur-in-residence at Harvard Business School and is currently an IDEO Fellow. The Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, Harvard Business Review, Inc., Wired, Fast Company, and countless blogs. He lives in San Francisco with his wife, Tara.
Mercedes Kraus
Startup Managing Editor
@merxaus
Mercedes Kraus is the startup managing editor for The How. She’s been a cofounder or on the startup team for several projects, including The Midway at the Online News Association, Women in Housing, Big Future Group, and Womanzine, for which she is the publisher and editor. Mercedes also writes and edits broadly on design, architecture, and visual culture. She holds a degree in journalism from the University of Texas. You can generally find her tweeting, Tumbling, or gardening in her Brooklyn back yard. Contact Mercedes.